Apple uploaded a new holiday commercial today (just ahead of Thanksgiving in the United States) featuring soul singer Andra Day and Stevie Wonder playing Wonder’s 1967 classic ‘Someday at Christmas’.
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The ad is notable for a couple of reasons. First, it’s not focused on any particular Apple product, although MacBooks and Apple Watches make a brief appearance. The theme of the ad is Day and Wonder playing and singing together – the ad immediately highlights VoiceOver integration in GarageBand for Mac, one of the Accessibility features that Wonder uses to interact with OS X and manage recorded tracks in the app.
Earlier this year, Apple was honored as a recipient of the Helen Keller Achievement Awards for its implementation of accessible technologies, with a particular mention of VoiceOver by the American Foundation for the Blind.
In a subtle note, the ad closes to a “Love, Apple” message. You can watch the video below.
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Federico is the founder and Editor-in-Chief of starrkingschool.net, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded starrkingschool.net in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, and Dialog, a show where creativity meets technology.
See more: the labels along the lower edge of the workbook window that identify each worksheet.
He can also be found on his two other podcasts on Relay FM – Connected and Remaster.